Gentari and Mastercard Collaborate on EV Adoption Initiative

• Companies sign MoU to explore digital payment solutions for electric vehicle charging

• Partnership aims to support Malaysia’s sustainability goals and low carbon mobility blueprint

Gentari Sdn Bhd, through its subsidiary Gentari Green Mobility Sdn Bhd, and Mastercard have announced a collaboration to promote electric vehicle (EV) adoption in Asia Pacific. The two companies signed a Memorandum of Understanding on December 17, 2024, to explore opportunities in advertising, marketing, and digital payment solutions for EV charging.

Collaboration Details

The partnership aims to implement secure and enhanced digital payment solutions to promote inclusive EV adoption in public transportation and support carbon reduction efforts. Gentari, a clean energy solutions provider, operates a network of EV charging stations across Malaysia, Thailand, and India.

Shah Yang Razalli, Deputy CEO of Gentari and CEO of Gentari Green Mobility, stated:
“Mastercard’s expertise in innovative digital payment solutions that drive sustainable and inclusive growth aligns with Gentari’s vision of leveraging technology to improve efficiency and customer experiences. Through Gentari Go, we provide seamless access to clean energy solutions – from home solar to green mobility, including cross-border EV roaming. With Mastercard’s advanced payment technology and extensive reach, we’re excited to explore how we can connect more people and communities as we strive to be the most valued green mobility solutions partner in the region.”

Mastercard will contribute its digital payment capabilities and expertise in providing convenient payment solutions in the mobility sector. The company has previously worked on urban mobility solutions globally, including a universal payment-terminal solution for EV charging in Europe. Beena Pothen, Country Manager for Malaysia and Brunei at Mastercard, commented: “Electric mobility is pivotal to shaping sustainable cities and economies of the future. By leveraging new technologies and innovations, along with collective effort, we can drive seamless development of EV infrastructure. Simplifying the charging and payment experience is a crucial step in encouraging consumer adoption and accelerating the transition to electric vehicles. This collaboration with Gentari embodies this vision, aligning with Mastercard’s commitment to achieving net zero emissions by 2050 and supporting Malaysia government’s goals for greater digitalization and ESG implementation.”

The collaboration supports the Malaysian government’s Low Carbon Mobility Blueprint 2021-2030 and National Energy Transition Roadmap. These initiatives are part of the country’s sustainability agenda, which includes EV advancement and aims to achieve carbon neutrality by 2050.